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Dr. Schumacher_2023_E

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6 Dr.

6 Dr. Schumacher | New Image DR. SCHUMACHER HAS A NEW LOOK 2014 – 2022 now New Image THE SUCCESS OF DR. SCHUMACHER IS BUILT ON THE VALUES OF OUR COMPANY FOUNDER AND THE INNOVATION OF OUR PRODUCTS. WE WANTED OUR LOGO AND PRODUCT DESIGN TO CLEARLY REPRESENT THE BALANCING ACT OF INNOVATION AND TRADITION FOUND IN EVERYTHING WE DO.

New Image | Dr. Schumacher 7 “With the focus on our PhD, we are highlighting our professional competences and our unwavering commitment to product quality.” Dierk Schumacher CEO and Managing Director 1980 – 1988 1988 – 2000 2000 – 2002 2002 – 2004 2005 – 2013 2014 – 2022 Our new logo represents company-wide changes made over the past few years. Dr. Schumacher is forging a new path among German family businesses: a modern focus on the future while continuing to honor our roots. Now, our image reflects this to the world. Innovation and tradition unite It’s a clean logo, with no gimmicks and focused on the essentials: our family name and our competence. “Dr.” and “Schumacher.” The two parts of our name are now shown one below the other and yet they remain connected. We want to put our name in the spotlight without any distractions. And with the clear focus on our doctorate, the new logo emphasizes our professional competences and the quality of our products. It makes it clear what defines us: innovation and tradition. The new logo is the result of a constructive process. We invested many hours in the design and are elated with the results. However, our new appearance does not change the standards we set for our own work. We remain the most reliable partner for disinfection and hygiene on the market. Our commitment is also unchanged: We protect your health. Change takes time With the new logo, Dr. Schumacher’s packaging will also come with a new, contemporary design – that takes time. Our products, catalogues, flyers and advertisements will gradually integrate in the new appearance. Therefore, not all products in this catalog appear in the new look. Descosept Sensitive Wipes are leading the way and we are working every day to adapt more and more Dr. Schumacher products to the new brand image. The new logo and design accompany our constant process of modernization: a contemporary, constantly evolving family business that builds on its proven strengths – Dr. Schumacher!